Making Icons and Symbols “Active” Through Association.
Icons and symbols are often designed to convey, or imply, a message.
Several major companies leverage the universal “smile” by adding a variation of a broad and flattened “U” below their name…..
Others add an upward pointing arrow head to one end of the “smile”……
Others imply positive actions or feelings through variations on the tick/check/correct .
The diverse and largely interconnected world leaves room for association. Time, perhaps, for a new approach to reflect that.
Time for something like the Kefi Link Icon……..
At the time of writing a major social media channel was Facebook.
(N.B. It’s use here should not be taken to infer endorsement, support or other relationship by/with the company).
Many web sites use the symbol featuring the letter “F” wrapped in a circle or rectangle. It’s often left as a free standing, passive image. Sometimes it’s augmented with words that prompt the viewer to take some action.
How about breaking free from language and going back to basics…..
How about showing there’s a dynamic, two-way association between your entity and a social media channel………..or indeed any other channel with a readily recognisable icon or symbol……